Video editing is not immune to the artificial intelligence revolution and Filmora is at the forefront by offering, in its brand new version, advanced features boosted by AI, making it possible to improve quality and productivity and therefore leave more time for creativity.
Artificial intelligence (AI) continues to transform many industries, and the video creation industry is no exception. AI algorithms are becoming more and more powerful and precise, allowing content creators to benefit from advanced automation, considerable time savings and improved production quality.
Today, video editing software integrates these technologies to offer features once reserved for experts. One of the leaders in this field is Wondershare with its flagship Filmora software, which has stood out with innovative updates, notably in its latest version, Filmora 14. With AI-assisted editing tools, this new version , just revealed, simplifies video creation while offering impressive creative possibilities for amateurs and professionals alike.
Wondershare Filmora – A platform serving creators
Filmora, developed by Wondershare, has become one of the most popular video editing software on the market. It is aimed at a wide range of creators, from beginner amateurs to seasoned professionals. What sets Filmora apart is its ability to combine power, ease of use and a full range of features, all in an ergonomic interface. From the first versions, Wondershare has focused on ease of access to creation tools so that everyone can express themselves freely, without requiring in-depth expertise in video editing.
The software therefore offers an intuitive interface which greatly facilitates handling. Users can quickly access basic tools, while exploring more complex features as their creative needs arise. The organization of the tools is clear and visual, making the editing process enjoyable even for those unfamiliar with this type of software. The Timeline, an essential tool common to all video editing software, allows fluid management of video and audio tracks, while shortcuts simplify common actions such as cutting, adding transitions or applying effects.
Filmora is also rich in predefined templates, introduced in version 12 of the software, which allow you to quickly create professional videos. These editing templates include transitions, visual effects, text animations, and audio adjustments, all built into a ready-to-use format. Users can customize these templates according to their needs, while saving considerable time. These templates are especially useful for event videos, trailers, or social media creatives.
Use pre-made video templates with Filmora
© Wondershare
In terms of advanced features, Filmora offers powerful tools like keyframing and motion tracking, revolutionary tools already available in 2021 with Filmora X. Keyframing allows you to create personalized animations by gradually adjusting the properties of an element in the video over time (such as its position, size or opacity). Motion tracking, for its part, allows you to follow moving objects in a video and associate text, images or other visual elements with them. This feature is particularly popular for effects such as adding subtitles that follow a moving character, or embedding graphic elements that interact with objects on the screen.
Before version 14, Filmora had already introduced AI-based tools, notably with the addition of Copilot AI in version 13. This first foray into AI facilitated tasks like automatically adjusting audio levels, suggesting appropriate transition effects and creating automated subtitles. Copilot AI served as a virtual assistant, helping creators optimize their workflow while giving them control over creative choices. What sets Copilot AI apart is its ability to analyze video content to suggest improvements that take into account the style and purpose of each project, while remaining easy to disable or customize according to users’ needs.
The new AI features of Filmora 14
With Filmora 14, Wondershare takes the integration of AI into video editing even further, facilitating the creative process while increasing the quality of productions. This release marks a watershed moment by introducing more than ten new AI-powered tools, each aimed at increasing efficiency and creativity.
Smart Short Clips : This revolutionary feature uses AI to automatically extract highlights from long clips, then transform them into short clips suitable for social platforms. Editing is optimized with subtitles, sound effects, stickers and transitions, while supporting scheduled delivery on multiple platforms. This helps meet the growing demand for short video content, particularly on platforms like TikTok or Instagram.
Filmora Smart Short Clip feature
© Wondershare
AI Video Enhancer : This tool improves the quality of videos that are blurry or captured with low resolution by using advanced detail restoration algorithms. It’s especially useful for creators who work with mid-range cameras or want to give a professional look to footage captured in low-light conditions.
AI Color Palette : With this feature, users can reproduce the color rendering of reference films or videos in one click. This tool simplifies the color correction process, achieving cinematic tones without requiring extensive calibration knowledge.
AI Voice Enhancer and Denoise : Audio is often an overlooked component of video editing, but Filmora 14 pays special attention to it with AI Voice Enhancer, which improves the quality of recorded voices, and AI Voice Denoise, which removes unwanted background noise, ensuring thus a clearer and more professional sound.
AI Portrait Cutout and Face Mosaic : These tools make it easier to manipulate faces and characters in videos. The Portrait Cutout tool automatically cuts out human subjects from the background, ideal for creative editing effects or green screen montages. Face Mosaic, for its part, uses AI to blur or hide faces in videos, a useful feature for issues of confidentiality and image rights.
Filmora AI Portrait Feature
© Wondershare
These new features add to Filmora’s already robust features, such as screen sharing, or multi-camera editing, ideal for more complex projects like interviews or events filmed from different angles.
Filmora, between applications and software – Which format to choose?
Filmora is not limited to just desktop software. Wondershare also offers mobile apps for iOS and Android, allowing users to create videos quickly from their smartphones. This format is particularly suitable for content creators on the go, YouTubers and other social media professionals who need to quickly edit videos for publication.
The desktop version (Windows and macOS) offers a full range of advanced editing tools, ideal for users looking for complete control over their productions. Professional features such as multi-camera editing, magnetic timeline and the ability to work with high-resolution videos make this version the preferred choice for complex projects.
Mobile applications, on the other hand, are lighter, but extremely practical for quick edits. They integrate essential features like transitions, filters and audio adjustments, while allowing seamless integration with social networks for easy sharing.
Regarding prices, Filmora offers a free version and several subscription plans depending on your needs. The free version allows you to always benefit from essential video editing tools (magnetic timeline, multi-screen editing, motion tracking, keyframing), creative assets (transitions, filters, music, sound effects, titles) and tools color editing (white balance, HDR, RGB curve, LUT, etc.) and purchase AI credits to activate AI-powered tools when you need them. The export of your video projects will also include a watermark.
Subscription plans allow you to benefit from all the features, cloud storage space, remove the watermark on the final video, etc. There is an annual subscription offer (Basic plan and Advanced plan) and a perpetual license for Windows only.
Filmora 14 fits perfectly with the times and thus adapts to all content creators, whether amateurs or professionals. Thanks to the extensive integration of AI, the software saves time on repetitive or complex tasks, but also allows you to generate impactful videos in just a few clicks. These features make it ideal for social media video content creators, marketing professionals, and film and television professionals.
In terms of productivity, Filmora 14 stands out with its “More AI, Fewer Clicks” approach, giving users the ability to focus on the creative side of their projects while delegating technical tasks to AI. This not only improves the efficiency of video editing, but also opens up new possibilities for creators looking to push the boundaries of their productions.
