Google is preparing a provocative strategy for its 2027 device lineup that could radically change the way consumers think about low-cost smartphones.
Internal documents disclosed by Android Authority reveal that Google is considering a new approach to chip design that would intentionally limit the AI capabilities of its mid-range Pixel smartphones. This would also apply to tablets.
The plan centers on a counterintuitive method of manufacturing the chips. By “merging” specific parts of the Tensor processing unit, Google aims to create a more pronounced performance gap between its flagship smartphones and those positioned in the mid-range. It’s not just about reduce manufacturing costsbut also giving consumers a clearer reason to upgrade to high-end smartphones.
Some Tensor chips will become less powerful, but also less expensive
After switching to TSMC for chip production, which is expected next year, Google can no longer rely on its old tricks to reduce costs. The new strategy involves a more nuanced approach to product differentiation. The Pixel 11a and Pixel Tablet 3 should bear the brunt of this strategic redesignpotentially offering significantly reduced AI performance compared to their high-end counterparts.
This approach marks a significant departure from previous Pixel A series strategies. While older, inexpensive devices often felt like mere carbon copies of flagship models, Google would now like to create a distinction between its different series. The documents suggest a roadmap that includes a “Premium “26” flagship, a standard “Base” 26” model, a new foldable device and the low-end-oriented “Entry Phone ’27”.
To go further
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By creating a more significant performance gap, Google could finally solve the long-standing problem of making its A-series phones truly stand out and have value. Budget-conscious consumers could benefit from lower prices, while those seeking top performance would have more incentive to invest in premium models.
Of course, a lot can change between now and 2027. Google has a notorious reputation for abandoning projects on a whim, so these plans should be viewed as a potential roadmap rather than a definitive strategy. What is clear, however, is that the company is thinking deeply about how to differentiate its product line in an increasingly competitive smartphone market.
