Rejouis was founded in 2023 by a Norman entrepreneur: Bénoni Paumier. The goal of the company? Offer a unique solution, that of recovering unused sex toys and giving them a second lifethanks to professional reconditioning. You don’t want to buy such an intimate object second hand? We understand you… But, don’t panic, Rejouis reassures: “With a strict hygiene protocol developed in collaboration with medical experts, Rejouis guarantees safe and quality products, at prices of up to 70% reduction compared to new”.
In addition to his commitment ecologicalRejouis also defends a holistic approach to sexualitycentered on conscious pleasure and “care”. The company is keen to promote sexuality free from norms and respectful of consent, where everyone is invited to “explore and flourish on your own terms”. Rejouis campaigns for an intimate space that is caring, inclusive and respectful of everyone’s choices, “whether with or without sex toys, alone or with others”.
“We firmly believe that sexual well-being requires awareness of oneself, one’s desires and others, while respecting consent and mutual listening. Conscious pleasure is also a process of care for yourself and others”declares Bénoni Paumier.
Launched commercially in April 2024, Rejouis quickly attracted a public. For the company, this obviously proves that a sustainable and ethical alternative was expected in the sex toy market, which is booming. “In addition to helping to reduce electronic waste, Rejouis allows its customers to access a wide variety of models, while taking care of the environment” specifies the press release. Building on its initial successes, the company is now entering a new phase of growth and plans to develop partnerships with other players in the sector, “while continuing its efforts to extend its model on a national and European scale”.
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