the Artemis III astronauts will be dressed by the Italian house

the Artemis III astronauts will be dressed by the Italian house
the Artemis III astronauts will be dressed by the Italian house

The conquest of space has never been so elegant. This week, at the International Astronautical Congress in Milan, the Italian brand Prada unveiled a unique collaboration with Axiom Space to design the outfits for the astronauts of the Artemis III mission. Scheduled for 2026, this mission will send new teams to explore the Moon, with a fashion twist that no one saw coming. Between innovation, technicality and style, Prada opens a new chapter in interstellar fashion.

Between comfort and high technology: the Prada touch for the Artemis III mission

Although the AxEMU suit was developed with the assistance of a fashion house, it remains above all a high-tech outfit. Prada’s contribution is mainly based on its expertise in materials and design, aimed at improving the durability, comfort, and mobility of astronauts. Thus, although the logo of the Milanese brand remains absent from the suit, the distinctive red bands discreetly recall its imprint.

Prada will dress the next astronauts who will walk on the moon. -APF

The color palette, mostly white with hints of gray, is not just an aesthetic choice: white helps reflect sunlight, protecting the astronaut from scorching rays and extreme lunar temperatures. Lorenzo Bertelli, marketing director of Prada, said he was “proud” of this first step in a long-term partnership with Axiom Space. A collaboration that is part of an approach to transcending borders, both terrestrial and stylistic.

A not-so-unprecedented marriage

If Prada surprises today by venturing into the space world, this is not the first time that fashion has flirted with space. In 2009, Louis Vuitton caused a sensation with an advertising campaign featuring NASA legends, including Buzz Aldrin, Jim Lovell and Sally Ride, immortalized by Annie Leibovitz. This fascination with the conquest of space has become a source of inspiration, and the association of luxury brands with science opens up a new creative territory where technicality and aesthetics meet.

In the case of Axiom Space, which is collaborating for the first time with a fashion house, president Matt Ondler highlights this advancement as a new partnership model: “ Our teams have redefined spacesuit development, breaking conventions and paving the way for new solutions. »

Towards intergalactic fashion?

The announcement of this collaboration between Prada and Axiom Space marks the start of a new era where fashion and space exploration combine to push the boundaries of engineering and innovation. If the success of the AxEMU suit proves itself, we can wonder which other brands will enter the space universe. After all, space exploration means new aesthetic and functional challenges.

Fashion, which evolves in step with social and technological changes, is perhaps not finished flourishing beyond the borders of our planet. For now, see you in 2026, when the Artemis III astronauts will set foot on the lunar surface… in Prada.

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