The analysis firm JP Morgan predicts that computer sales will start to rise again, in particular thanks to the upcoming arrival of a specific model. There is a reason for this.
THE PC sales are at half mast. The years afterCovid-19 pandemic have been particularly bad for the sector, with significant and regular falls. Analysis firms and experts continue to make projections, but even the most optimistic speak of a timid recovery that is barely getting off the ground.
Currently, demand is focused on entry-level modelsand this for two main reasons. The first is purely economic. THE job losses due to the 2020 confinement and theinflation went through there. The second is linked to the back to schoolstudents most often seeking to equip themselves with a laptop without leaving their savings behind.
As the end of 2024 approaches, the JP Morgan firm publishes a report in which it notes disappointing sales in the 3rd halfboth for PC that the Mac. Less 2% compared to the previous year, even if a increase of 6% is observed in relation to the last semester. On the other hand, analysts predict that a machine whose release is fast approaching will revive the sector.
This computer should promote the recovery of PC sales in the short term
It is in reality a range, the one which will carry the puce M4 d’Applewhich will also be found in the new iPad Pro. Why these machines in particular? Because the processor they carry makes them devices resolutely geared towardsartificial intelligence. Or, JP Morgan considers that the demand for this type of computer will increase significantlyeven announcing that they will be “omnipresent” by 2030.
Read also – The MacBook Pro M4 already tested before its official launch, here are the 4 main changes
With an expected release at the end of October, M4-branded Macs should boost computer sales quite quickly until 2026 according to experts. In the high-end sector of course, they are clearly not cheap. It remains to be seen whether the predictions will prove correct. For our part, we advise you to wait before opting for a Copilot+ PC or similar.
Source : AppleInsider
