From the 2025/26 season, independent Swiss e-commerce leader Brack will become the title sponsor of the highest Swiss Football league for a period of five years. At the same time, UBS becomes the new Impact Partner of the Super League and thus extends its commitment to Swiss club football. The Challenge League remains the big stage for the dieci pizza deliveryman.
The Swiss Football League (SFL) looks forward to the long-term collaboration with the independent Swiss e-commerce leader Brack, which extends for at least five seasons. “With Brack, we gain a partner who has been committed for years to promoting young talents in Swiss football,” explains Claudius Schäfer, CEO of the SFL. “From the time when Brack was title sponsor of the Challenge League, we have fond memories of this company. Now we look forward to collaboration at the highest level of Swiss club football and exciting joint projects.”
“This partnership means much more to us than our name in the league logo,” explains Roman Reichelt, Chief Marketing & Communication of Brack. “We are going to offer real added value to fans and we are already working at full speed in the background on different projects as part of this sponsorship.” Brack CEO Stefan Fraude confirms: “The partnership will in any case be reflected in our product range. More information will follow at the end of the current season.”
The new visual appearance of the Super League will be presented before the start of the 2025/26 season.
UBS continues its commitment to club football
The major bank UBS continues its commitment to Swiss club football and becomes Impact Partner of the Super League for three years from the 2025/26 season. The new collaboration will focus on young talent projects and close collaboration with the twelve Super League clubs. The UBS logo will therefore continue to be present on the jerseys of Super League players.
“We are proud to continue our commitment to the Super League as an Impact Partner and thus continue to make a substantial contribution to the development of Swiss club football in the future,” emphasizes Sabine Keller-Busse, President UBS Switzerland. “As an Impact Partner, we continue to pay particular attention to the promotion of young talents, which is an integral part of our sponsorship strategy.”
-Claudius Schäfer, CEO of the SFL, said: “We are very pleased that the powerful Swiss brand UBS will continue its comprehensive commitment to Swiss club football for at least three more seasons. These partnerships represent an important step for the continued development of Swiss football at national and international level.”
The Challenge League remains dieci’s big stage
Dieci AG, catering company and Switzerland’s largest pizza delivery company, is also extending its commitment as title sponsor and name giver to the Challenge League for at least three years. Already since the 2021/22 season, the second highest division in Swiss club football has been called dieci Challenge League.
The Rapperswil-Jona-based company has extended the existing sponsorship contract by three seasons, which expires at the end of the current financial year. In addition to the name, the rights package includes the visualization of the dieci logo on the jerseys of the players of the ten DCL clubs and the prominent presence with advertising on the panels during the 180 championship matches as well as a large contingent of tickets.
For Patrick Bircher, CEO of Dieci AG, “pizza and football go hand in hand. The entire dieci family looks forward to developing the relationship established with fans and clubs since the 2021/22 season over the coming years and thus making its contribution to the attractiveness of the Challenge League, an exciting and very good competition. anchored in the region.”
The English version of this media release can be found at sfl-org.ch.
