[ EXCLU ] The first outlines of the new Carrefour loyalty program

It is tomorrow, in the Carrefour ex-Cora hypermarket in Soissons, that the new Carrefour loyalty program will be unofficially launched. Two days of running-in before the official presentation on Wednesday by Caroline Dassié, the Madame Brand of Carrefour.

But, already, I can reveal its contours. Already the name (I revealed it a few weeks ago): “The Club”. The most important? The scope: valid in all Carrefour stores, from ultra-proximity to hypermarkets of 15,000 m2. For once, a major AND essential step forward… How can we imagine a unique brand promise (Carrefour is one, and above all wants to be more and more so) without a unique loyalty program?

Unsurprisingly, the dominant part of the program is “promotional” (see again here). Customers carrying the card (or members of the club) will benefit from two main types of transactional advantages, supporting Carrefour's Act for Food posture: 10% deferred discount on fruits and vegetables and Carrefour organic products ( nevertheless excluding promo). Holders of the Pass card (payment card, with paid subscription) will have a bonus: the discount rate increases to 15% and, on Tuesdays, they will benefit from 15% on Carrefour MDDs (which will replace Carte Days Pass, as I announced here). In the end, Carrefour promises a “more generous” program. Promising the opposite would still have been surprising…

And for those curious about these loyalty topics, soon the new edition of the FIDÉLOSCOPE study… Info here >>