Huge bluff or real project, the 100% Ligue 1 channel is causing a reaction, especially since the monthly rate has been revealed and risks scaring away future viewers/customers.
In a document that L’Equipe obtained, the business plan for the future 100% Ligue 1 channel would rise to 30 euros per month including tax for viewers wishing to follow the French championship in full. A hefty price and much higher than that expected by its predecessors which presented a more complete formula. Despite this, the LFP is convinced of being a hit, or at least assures that subscribers will rain. Thus, LFP Media expects more than 2 million subscribers in the first year, or 518 million euros in revenue. A very quick calculation because not all of the subscribers’ money will necessarily go to the 100% Ligue 1 channel, the distributor recovers a percentage. The League adds advertising revenue and subscriptions to bars, hotels and restaurants to add 25 million euros. This could generate a turnover of 500 million euros, with distributor commissions and technical costs.
30 euros per month over 10 months
But for this to happen, subscriptions will have to increase at breakneck speed, something that has always been lacking for Mediapro and Amazon, who had previously put their all into Ligue 1. As a reminder, Mediapro, which had also set the price of 30 euros but included the subscription for Netflix in it, had had all the difficulty in the world to exceed 500,000 subscribers after several months. The 2 million subscribers are therefore to be forgotten by the consultants of La Chaine L’Equipe.
« Where is French football going? They say 30 euros will be enough. But even us around the table, we wonder who is going to pay 30 euros for the Ligue 1 product. I don’t see 300 euros a year to simply see their club,” said launched Bruno Salomon, before Karim Bennani recalled the argument that kills. “ Amazon did not succeed by making 17 euros all inclusive, for 80% of Ligue 1, but also premium deliveries, content, shows, films, series, children’s channels. Channels you use all week. There, this channel will be from Friday to Sunday for 30 euros », Launched the journalist working for Canal+, convinced that the League sees itself as too good, or that the goal is to bluff to find a last minute agreement with Canal+, DAZN or BeIN Sports.
