Euro football, the Paris Olympic Games… 2024 is a sporting year. This is therefore an opportunity for online betting operators to intensify their advertising campaigns. Point J wonders about their methods that make players addicted.
“You can bet on absolutely all sports, even darts, billiards… For people who develop problematic behavior, the risk is that there are opportunities to bet absolutely all the time, even on things without much at stake”, explains Camille Robert, co-secretary general of the French-speaking Group for the Study of Addictions.
The online offering, including “live betting” (bets during a match), has grown enormously, despite the entry into force of the new federal law on gambling in 2019. In a recent studythe GREA was also able to observe that advertising for betting exploded during major sporting and popular events, whether it was the legal offer of the Loterie romande or foreign platforms, unauthorized on the territory Swiss, including behemoths like Unibet, Winamax or Betclic.
This is the rule in gambling. You have to remember that the house always wins.
What is the legal situation in Switzerland today? How do online gaming operators target potential players? What is their scope of influence?
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Jessica Vial and the Point J team
