Despite the recent OM-PSG poster, DAZN has still not reached the 500,000 subscriber mark according to L'Equipe. The main broadcaster of Ligue 1 is still in difficulty.
The account is still not there, by far. Almost three months after its launch, DAZN still remains very far from its objectives, and in particular from the bar set at 1.5 million subscribers, which the new main broadcaster of Ligue 1 hoped to quickly reach.
According to L'Equipe, DAZN had less than 500,000 subscribers three weeks ago, and the figure has not changed significantly since. However, the British platform was betting big on the first big clash of the season, between Olympique de Marseille and Paris Saint-Germain, a very attractive poster on paper. The channel's managers were hoping for 90,000 new subscribers for this match (and the current promotional offer was maintained until December). But the result would be lower than expected, again, despite an audience considered satisfactory for the match.
Fewer subscribers than Mediapro?
As a result, after about a quarter of the season, DAZN is very far from the levels reached by its predecessor, Prime Video, which had attracted 1.7 million subscribers in its first year of operation (with more advantageous prices). Mediapro, which had nevertheless given up after a few months, had 600,000 subscribers at this period.
These disappointing figures would begin to seriously annoy Len Blavatnik, the owner of DAZN. And L'Equipe points out that the broadcaster will be able to decide on December 1, 2025 whether it ends its contract with the LFP, after two seasons out of five. Will the tide turn by then?
