Saudi Arabia plans to continue expanding its empire. After putting the Saudi Pro League on the football map with the signing of Cristiano Ronaldo in January 2023, the Gulf country has since continued to attract numerous European stars, such as Karim Benzema and Neymar. But it does not intend to stop there: AS announces that Surj Sports Investment, the sports arm of the Saudi sovereign fund (PIF), has signed a strategic alliance with Enfield Investment Partners, an American fund ready to invest 4 billion euros, in order to identify investment opportunities in sport.
The rest after this ad
If Saudi Arabia's goal is to increase its presence in many popular sports on a global scale, football is obviously not left out. In addition to the massive arrival of European players, the kingdom also organizes the Spanish and Italian Super Cups. The extension of Cristiano Ronaldo with Al-Nassr, with a contract of almost 200 million euros for one year, associated with the Saudi ambition to recruit Vinicius, shows to what extent the country seeks to interfere in the world of the ball round.
-Pub. the 18/01/2025 08:56
– UPDATE 18/01/2025 15:49
