DAZN, the main broadcaster of Ligue 1, has decided to radically change its policy with pricing that should make people want to follow the French championship.
Criticized for having put the price of Ligue 1 at unprecedented heights with 30 euros per month to follow the championship, DAZN received very strong criticism in return. The beginnings were catastrophic in terms of subscriptions, and the British platform posted historically low figures at this level during the first part of the season. The lesson was learned and the broadcaster of 8 of the 9 elite matches decided to completely change strategy with several measures intended to stop the negative spiral, and the colossal losses that are expected in the first year.
Young people targeted by DAZN
Thus, as Le Parisien reveals, the classic membership offer will increase to 20 euros per month for everyone, until the end of the season and this will still be in place this summer in view of the following season. The offer allowing you to follow the end of the season for 69 euros, will be valid until February 3, in order to make a wholesale price for those who want to jump on the bandwagon. Depending on when the last minute subscription was taken out, this could result in a price that drops to 15 euros per month.
Finally, to attract younger audiences, an offer will be offered to those under 26 years old. For 10 euros per month without commitment, they will be able to subscribe to DAZN and follow Ligue 1. A promotion which will begin in February, and which will also be applied next season. “ The past four months have allowed us to listen to the market. We heard the fans and we come back with significant improvements », recognized Brice Dauphin, boss of the chain in France, in the columns of the Ile-de-France daily. With a new magazine, a podcast, longer coverage and the return of the multiplex, the sports platform is reacting, albeit late, but is finally offering content and a consistent price. Enough to appeal to the French, some of whom had skipped Ligue 1 this season, or had turned to illegal content.
