Getting off to a poor start in the Champions League after a disappointing first part of the league phase, the capital club should also soon lose a great marketing opportunity.
If PSG will be keen to raise their head in Ligue 1 this Saturday against FC Nantes (9:00 p.m.), the capital club must also plan for next season internally.
As argued by Foot Market last January, the partnership linking Paris Saint-Germain to the equipment manufacturer Jordan will end at the end of the 2025/26 season. According to our information, the break is now confirmed but for the end of the 2024/25 season, the American brand now wishing to review its strategy to equip a London club from next season. Questioned this Friday, the Parisian club refused to comment.
The specialized site Footy Headlines evokes two possibilities for Jordan, the clubs of Tottenham and Chelsea being in the balance to recover this precious contract, held by PSG since the 2018/19 season.
Very popular in all four corners of the planet, but especially across the Channel, the Jordan brand is one of the greatest successes of parent company Nike, of which 13% of total revenues in 2023 came from Jordan Brand, according to the specialist magazine Forbes (6.24 billion euros in turnover).
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