The most successful club in international Football is also the most popular on digital. There is a form of logical correlation between sporting results and digital notoriety, as shown by the ranking of the 20 most followed clubs on social networks as measured by Football Benchmark.
With 444.7 million followers, Real Madrid is unbeatable at the top of the world rankings. This digital leadership reflects the club's aura, reinforced by decades of success on the pitch and an effective marketing strategy. Historic rivals Barça, in second place, are not far behind with 400.3 million fans. Together, these two Spanish behemoths illustrate the global influence of La Liga.
Behind the three monsters, Real, Barça and Manchester United point to PSG
If no English club reaches the heights of Spanish clubs, the Premier League remains the league best represented in this top 20. Manchester United leads the charge with 232.2 million followers, followed by Manchester City (171.6M), Chelsea (157.2M), Liverpool (147.3M), Arsenal (109.6M) and Tottenham (104.7M). The international influence of the Premier League, reinforced by its wide distribution and its global stars, continues to appeal to fans around the world.
In France only PSG is ranked, but the joint work of the communication and marketing teams is bearing fruit: the Parisian club is fourth, behind three sacred monsters of football and its business and popular environment: Real, Barça and Manchester United.
Outside of the “Big Five” (Liga, Premier League, Serie A, Bundesliga, Ligue 1), the most followed club is CR Flamengo, a true institution of Brazilian football, with 58.2 million followers. Just behind, we find Al-Nassr (56.1M), popularized on a global scale by the arrival of Cristiano Ronaldo.
France
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