DECRYPTION – Between luxury and sport, the bridges are real. Based on this observation, investment in Football opens up real development prospects.
Bernard Arnault never misses an opportunity to remind us: the links between luxury and sport are close. Just like the eldest son of the CEO of LVMH, Antoine, on the front line on sports sponsorship issues. It was he who was the first architect of the high-level partnership negotiated by the group with the Organizing Committee for the Paris 2024 Games. This time, it is the Arnault family which is directly involved: according to information published by The Teamit will take control, associated for the occasion with Red Bull, of the Paris Football Club (PFC), the Ile-de-France club currently in Ligue 2 and a declared candidate for accession to the elite.
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The two partners will not discover each other around the ball. The French and the Austrian already rub shoulders on the edges of the Formula 1 circuits. According to the plan mentioned, the Arnault family would take 55% of the capital, compared to 15% for Red Bull. The remaining 30% would go to Pierre…
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