The new broadcaster of Ligue 1 since this summer, DAZN is regularly attacked on its pricing policy. Brice Daumin, its general manager in France, spoke this Thursday on the airwaves of France Info. Transcript.
Brice Daumin, CEO DAZN France : ” Now we know how to pronounce DAZN. We are the largest sports streaming broadcaster in the world. We are present in over 200 countries. In Europe, we are present. In Spain, we broadcast La Liga. In Italy, we broadcast Serie A. In Germany, we broadcast the Bundesliga. We are present in Portugal and Belgium.
As for the price, we offer a deal at €29.99, which is currently on sale at €19.99. You will find all of Ligue 1, all of Basketball, all of combat sports, boxing, MMA, kickboxing. You have a complete offer, which is currently on sale at €19.99. On the price, there are two very interesting surveys. The one that Libération did and the one that France Info released a few days ago, which, on prices, show that over the last 20 years, prices have only gone down for Ligue 1.
The first match was on August 16, we set up an incredible system. We recruited more than 50 people on the editorial and production side. We signed distribution agreements with everyone. This work is recognized by the clubs, by our subscribers whom we thank, there you go, it’s a start for us.
An approach to last
Brice Daumin, CEO DAZN France : “Unlike Canal, we are a sports-only broadcaster. We only do sports. Our offering, our core business, is 100% sports. It’s Ligue 1, it’s basketball, it’s the Women’s Bundesliga, it’s the X Games, … We’ve just arrived in France. We signed Betlic Elite (Basketball) at the beginning of July. We signed Ligue 1 on July 30. We had a particularly intense summer. We put everything in place in record time. As for the rights, we look at all the rights that are available because that’s our core business. Compared to other players who are launched who would have a black screen on their first match, this is not our case. We were expected at the turning point, we had zero bugs.
I have an ambition of one million subscribers before the end of the year. Is it possible? That’s our desire. DAZN’s approach on the French market, as in all markets, is to be part of a long-term approach. So taking stock after 3 or 4 days of the championship is of no interest.”
DAZN is not responsible for piracy
Brice Daumin, CEO DAZN France : ” Piracy doesn’t just concern DAZN. Piracy concerns the entire ecosystem. Piracy obviously concerns all rights holders, whether it’s the professional football league, rugby, basketball, all sports. This is the case for Canal, RMC Sport, all broadcasters. The paying ones, the free ones, and it also concerns the written press that we find in offers that are perfectly illegal. So it’s not a subject that concerns DAZN alone.
Responsible for the explosion of piracy? Absolutely not. It is not our responsibility. Once again, piracy is theft. It is theft. We cannot consider that an object being at a price that we consider too expensive, that we can legitimize stealing it. So piracy is above all theft. Piracy is illegal. Price and piracy have nothing to do with it.
