A Chinese star, a viral video, and the Somme becomes a center of interest on the other side of the planet.
The Hauts-de-France region has entered into a partnership with actress Jelly Lin so that she becomes its ambassador to her approximately 1.4 billion compatriots.
A big spotlight that makes residents very proud, noted TF1 in Mers-les-Bains.
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Meet Jelly Lin, one of her country's best-known Chinese actresses. In the video that you can find above, she wanders through the key places of the Somme department, such as Amiens and its cathedral, or Mers-les-Bains. A big spotlight which makes the inhabitants of the small seaside resort very proud. “I find it really great that we are interested in an area as beautiful as here”reacts one of them to the microphone of TF1.
The Somme is creating a buzz in China!Source : Bonjour !
Broadcast by the actress on her networks, the video has already been viewed by 40 million people. It is the result of a collaboration between the region and the influencer, whose stated goal is to attract Chinese tourists. The fishmongers of Mers are already planning to welcome new customers. “I know that the Chinese like it when it’s fresh, and I know that they eat seafood, so they can come here, everything is fresh”smiles Kevin, salesman at the Ma.jo.li fish market. Some Mersois discover the clip, and have fun following in the star's footsteps. Everyone understands why Jelly Lin highlighted these landscapes. “It’s magical”reacts one of them, “we never tire of looking, we come every day”.
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Saint-Valéry-sur-Somme is also highlighted in the video which is creating a buzz on the networks, with its castle and its port. A trader is already selling her samphire to foreign tourists. All stakeholders in the tourism sector are counting on this campaign to bring additional Chinese visitors to the region.
This video is the best strategy to reach a young audience, believes Ruying Wang, responsible for Asian development at Hauts-de-France Tourisme. “Chinese tourists are very connected, so they look for a lot of information on social networks. With what she published, it inspires their next destination”she explains. This type of communication operation has already been tested in Colmar. A Chinese reality TV show was filmed there. As a result, attendance increased by 70% in the “Alsatian Venice”.
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