Published on 21/01/2025 10:14
Updated on 21/01/2025 11:58
Reading time: 1min – video: 1min
If the company lost 84 million euros these first two years in France, it became the main competitor of the SNCF.
Its bright red trains will arrive in the Marseille city. The railway company Trenitalia is continuing its expansion in France, since it will inaugurate its own Paris-Marseille line by the summer. A second line after Paris-Lyon, where the company stood out for its low prices. An offensive strategy to make yourself better known, even if it means losing money.
In fact, the company lost 84 million euros these first two years in France, but has become the main competitor of SNCF, in a network where the arrival of new companies takes a long time. With technical constraints for foreign companies and financial constraints for those who are starting from scratch and who want to launch into this new market. A single TGV train costs 30 million euros, enough to allow the SNCF to remain leader for a long time.
Watch the full report in the video above.
