The Hague becomes the first city in the world to ban fossil fuel advertisements

Published on December 22, 2024 at 09:59. / Modified on December 22, 2024 at 10:00.

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“We are a city by the sea. We don’t want to end up IN the sea.” Robert Barker has a sense of the formula. From his office in The Hague town hall, a huge white building resembling a beehive designed by the American architect Richard Meier, the deputy mayor vigorously defends the ban on advertisements promoting fossil fuels. From January 1, his city, seat of the Dutch government, will ban all advertisements that promote, in public spaces, products or services that emit large quantities of CO2. A world first.

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