‘boomer traps’, the new viral scam

‘boomer traps’, the new viral scam
‘boomer traps’, the new viral scam

In recent months, a new form of online scam has been wreaking havoc: “boomer traps”. These digital traps, designed to deceive older Internet users, proliferate on social networks and exploit their lack of knowledge of modern digital tools.

“Boomer traps” come in various forms: false images, manipulated videos, or even messages promising incredible gains. Their goal? Exploiting the credulity of people unfamiliar with digital codes to extract money or personal information from them. A notable recent example is that of a false viral message claiming that the famous social network Facebook was going to become paid, accompanied by a false signature from Mark Zuckerberg.

These traps are not limited to a simple fool’s game. According to a report from the fact-checking platform AFP Facteur, these scams particularly affect those over 60, a public often vulnerable to visually convincing information. Indeed, the growing impact of this content shows to what extent seniors are becoming a prime target for digital scammers.

The technologies behind these traps: when AI gets involved in the scam

The development of artificial intelligence has enabled online scams to become more sophisticated. Today, scammers use AI tools to create hyper-realistic content, making it almost impossible for the untrained eye to detect. Among the most used techniques is the generation of images via AI, which produces photos or videos so realistic that they fool even the most suspicious.

A worrying phenomenon is the emergence of romantic scams. These scammers pose as people in distress, often through dating sites, using AI-generated photos. Once trust is established, they manipulate their victims to extract money. This technique, nicknamed “catfishing” by specialists, has exploded in recent months.

Why are seniors particularly vulnerable? Their lack of familiarity with algorithms and digital tools is one of the major factors. Many of them did not grow up with the Internet and are less likely to check sources or doubt visual content. In addition, the digital divide worsens their exposure: they often do not have the necessary knowledge to recognize the subtle signs of digital manipulation.

The consequences for the victims: beyond the financial scam

Boomer traps are not limited to monetary losses; their effects go much further. For many victims, the psychological and emotional consequences can be devastating. Indeed, when a senior discovers that he or she has been manipulated, this can lead to a feeling of shame, guiltand even, in some cases, a general distrust of everything online.

Take the example of Claire, 68, who recently lost 3,000 euros by responding to a fake romantic message on a social network. Claire says: “I thought I had found a friend to chat with. But everything was wrong, right down to his photo. I don’t even dare open my computer anymore. » His story illustrates the emotional impact of these scams, beyond the immediate financial loss.

Economically, the figures are alarming. According to a recent report, cumulative losses linked to these scams exceed several million euros each year in . Targeted seniors represent a significant portion of these losses, in particular because of the trust they place in institutions or brands associated with scams.

These digital scams also highlight social and generational divides. Young people, often more aware of digital practices, sometimes struggle to understand why their parents or grandparents fall into these traps. This digital divide highlights the need for better digital education for all.

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Solutions to counter boomer traps: education and regulation

Faced with this wave of cybercrime, several initiatives are emerging to protect older Internet users. Digital education is a key lever. Workshops for seniors, organized by associations or local authorities, teach the basics of online security: recognizing suspicious messages, checking sources, and reporting misleading content.

Digital platforms, too, have a crucial role to play. Some of them, like Facebook and Instagram, are starting to deploy tools for automatic detection of misleading content. However, these efforts remain insufficient given the scale of the phenomenon. A stricter regulatory framework could force digital giants to better protect their users.

As for citizen initiatives, browser extensions and applications are emerging to help detect fake news and manipulated content. Intergenerational training is also a promising solution: young Internet users can play a mentoring role with their elders, teaching them to navigate vigilantly.

Finally, national awareness campaigns, like those against telephone scams, could better inform seniors about the dangers of social networks.

Summary in 5 points:

  • “Boomer traps” are digital scams targeting older internet users, often through AI-generated content.
  • These traps exploit seniors’ gullibility and lack of familiarity with digital tools.
  • The consequences go beyond financial losses, with a strong psychological impact on the victims.
  • The fight involves digital education, detection tools and stricter regulation of platforms.
  • Citizen and intergenerational initiatives are being developed to reduce the digital divide.
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