The timeless charm of vintage continues to attract watch enthusiasts. More than a passing fad, it is a solid trend that is confirmed. Once criticized for their lack of innovation, the icons of the past are now at the heart of the most sought-after collections.
Vintage never ceases to seduce watch lovers. More than just a trend, it is a real lasting phenomenonWhile some once criticized the lack of innovation of watch manufacturers, it is clear that yesterday’s icons have become today’s masterpieces.
Manufacturers are capitalizing on their iconic models to attract customers collectors and watch enthusiastsThis strategy is part of a dynamic where historical design is highlighted and history is transformed into a captivating story thanks to marketing experts.
In a market disrupted by the pandemic, where consumption has evolved, a return to safe and timeless values is essential. Buying a second-hand luxury watch is now seen as a wise and strategic choice, combining watchmaking passion and intelligent financial investment.
“Novelty at all costs is no longer in the air,” explain Cyrille VigneronCEO of Cartier. “When a House is lucky enough to have in its collection historic watches with such a strong design that they cross the ages with the same desirability, it would be wrong to deprive itself of them. However, it is necessary to know how to anchor them in modernity and the desire of the moment.”
Second-hand in full expansion
The market for authentic vintage watches also continues to grow. Connoisseurs seek out restored or overhauled pieces in specialist boutiques or online platforms. Retailers such as Bucherer have even set up spaces dedicated to second-hand watches, offering a friendly experience to collectors.
Faced with this growing demand, several major watch brands have launched their own restoration and resale programs for vintage watches. Initiatives like Cartier Vintage, Zenith Icons and Vacheron Constantin Les Collecteurs aim to offer restored historic pieces directly in their stores.
For this part, Rolex, often seen as a model of success in the sector, has long focused on the continuity and progressive improvement of its emblematic models, rather than on constant innovation. This strategy of neovintage before its time seems to pay off, guaranteeing the desirability and timeless value of its watches.
Popular investment
The second-hand luxury watch market has a bright future. The pandemic has increased interest in luxury watches, seen as safe investments. Although prices have fluctuated, particularly for models of Rolex, Patek Philippe and Audemars Piguetthe market remains robust.
According to a study by Deloittethis market is expected to grow by 75% by the end of the decade, reaching almost half of the overall market. This growth will be mainly driven by younger buyers, who are more likely to buy pre-owned watches online. Annual sales of second-hand watches are expected to increase from 20 billion to 35 billion Swiss francs ($22.3 billion to $39.1 billion) by 2030.
Resale platforms, such as David Watches, are also expected to grow, offering collectors ever-increasing opportunities. Present mainly in France and Belgium, David Watches provides its customers with exceptional second-hand watches such as Rolex, Omega, Breitling and Cartier.
The vintage and second-hand watch market is booming, driven by a quest for authenticity and timelessness. Collectors and watch enthusiasts have many good years ahead of them, with pieces that continue to gain in value and prestige.
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Featured photo: ©Pixabay
