Suno – one of two Music-generating AI companies sued by major record labels for using copyrighted music without permission to train their models – has revealed a new version of its music tool AI, which she says marks “a new era of AI music.” generation. »
The company also recently announced that it had appointed Jack Brodythe former product manager at Instantas product director.
While Suno has until now been known for its ability to quickly generate entire songs from a simple text prompt, the new Suno V4 is being marketed not only to budding music creators, but also to creators of content, game developers and marketers.
Suno V4 can “create unique background music for videos, podcasts and social media content,” the company said on a webpage introducing the new tool. It can also generate “dynamic soundtracks and sound effects for gaming experiences,” including background music, interactive music, sound effects, and environmental sounds.
Finally, for marketers, V4 offers “professional audio solutions for marketing and presentations,” including advertising jingles, commercial background music, and music for corporate videos and brand identity .
In other words, from the music industry’s perspective, after Suno entered the world of recorded music, it now also competes with synchronization licensing and music production.
However, perhaps Suno V4’s greatest achievement lies in artificially generate votes. In recent days, https://twitter.com/JamianGerard/status/1856459666923876800 allegedly generated by V4 appeared on social networks with voices that are https://twitter.com/imolivercom/status/1856341715256332742 human voices.
According to Christophe Wieduwilta Munich-based entrepreneur who runs The AI Musicpreneur, Suno V4 “will shake the music industry to its foundations.”
Some in the music industry would say that Suno had already done this before V4 was released. The company has grown its user base to 12 millions people, compared to 10 million last spring when Suno announced that it had raised 125 million US dollars among investors, giving the company a valuation of 500 million dollars.
Suno offers both a free version, with which users can create a limited number of tracks, and a paid version with unlimited tracks that gives users full rights to the music created.
It’s on the issue of rights that the music industry has a problem with Suno. In June, record labels belonging to the three music majors – Sony Music Entertainment, Universal music groupet Warner Music Group – continued Suno, alongside another music generator Ai, Audioalleging that both companies trained their AI models on copyrighted music without permission, and that Suno and Udio’s AI tools created music that essentially copied copyrighted music copyright.
In their responses to the lawsuits, Suno and Udio more or less admitted that their AI models may have ingested copyrighted music during their training – but they argued that such use of copyrighted materials by copyright constitutes “fair use” under U.S. copyright law. This defense – also invoked by other AI companies sued for copyright infringement – has not yet been tested in court.
On Wednesday, November 13, Suno announced that it had hired Jack Brody as chief product officer. Brody, the former head of product at Snap Inc., the creator of Snapchat, “will oversee product and design as we work to shape the future of music and make it accessible to an ever-increasing audience.” wide,” Suno wrote on his blog.
“I couldn’t be more excited to join Suno on this journey to reinvent how the world creates and experiences music. »
Jack Brody, Suno
“I couldn’t be more excited to join Suno on this journey to reinvent how the world creates and experiences music. The creativity and unwavering dedication of the team is inspiring, and I am deeply grateful for the opportunity to help bring this vision to life,” said Brody.
Brody’s hiring comes less than a month after Suno announced that the Grammy-winning artist and producer Timbaland had joined the company as a strategic advisor. Timbaland teamed up with Suno after what the company called “months” of “being a top user of the platform.”
In July, Suno launched a mobile app for Apple devices.
