Michelin announced the opening of its first Michelin Tires & Services (MT&S) automobile maintenance center in Morocco, located in Casablanca, in collaboration with Diffusion Motocycliste Automobile (DMA).
This opening marks the start of a multi-year expansion plan across the Kingdom, aimed at enhancing the customer experience by offering a full range of high-quality car care services.
The MT&S center in Casablanca offers a wide range of maintenance products and services, including oil changes, tires, brakes, suspensions, batteries and air conditioning, carried out according to the highest standards of quality and expertise. This initiative is part of Michelin’s global retail strategy, which aims to offer exceptional service to complement its products.
Read also | Arab America Foundation: Moroccan Lamiaa Daif distinguished
Xavier Christmann, Managing Director for North Africa at Michelin, said: “We are extremely proud to inaugurate the first Michelin Tires & Services (MT&S) center in Casablanca, in collaboration with our long-standing partner, DMA. This initiative reflects our firm commitment to meeting the automotive maintenance needs of Moroccan customers. We are confident that our range of products and services will set new standards of quality and innovation in the local market.”
Cédric Nalté, Managing Director of DMA-Michelin, added: “Michelin partners for many years, we are delighted to embark on this new adventure with the opening of the first Michelin Tires & Services (MT&S) center in Morocco, in Casablanca. Our collaboration illustrates our dedication to providing premium car maintenance services to Moroccan customers. We look forward to raising the standard of automotive solutions in the market.”
Located in the heart of Casablanca, rue Soldat Armand Taieb, in Oukacha, the center benefits from the expertise of seasoned professionals with more than 50 years of experience in the tire and automotive services industry. This opening is part of Michelin’s commitment to the Moroccan market, where the brand is already present in several key cities such as Rabat, Marrakech, Tangier, and Agadir.
Read also | Final turn for Chinese Sentury Tire before the launch of its tire factory in Tangier
Michelin’s reputation is based on several key assets: strong brand recognition, a constant commitment to quality and safety, a capacity for continuous innovation marked by the regular launch of new products, a leading position in the technology of tires for electric vehicles, and a particular commitment to sustainable tire innovation.
With this new opening, Michelin continues to strengthen its presence in Morocco, offering reliable and durable automotive maintenance solutions, and meeting the diversified needs of customers through a wide range of products for different automotive segments, including trucks, buses , private vehicles, 4×4/SUVs, construction machinery, industrial equipment, motorcycles, inner tubes and flaps.
