While Princess Kate Middleton announced in March that she had cancer, her sister-in-law Meghan Markle launched her new brand: American Riviera Orchard. A lifestyle business with jams, delicatessens and even dog biscuits. At the brand’s launch, only a logo and a promotional video were revealed. Before a site also appears, empty except for a button to subscribe to a newsletter. The Duchess of Sussex did not provide further information until she sent around fifty influencers jars of strawberry jam. A communication move that looks more like a sword in the water.
Interviewed exclusively by The Mirrorroyal commentator Richard Fitzwilliams said: “Meghan’s brand, American Rivera Orchard, didn’t generate much excitement among celebrities when she sent fifty samples of strawberry jam to influencers in March. She got very few approvals“.
New twist on Saturday June 14: Harry’s wife offered jam and dog biscuits bearing the image of American Riveria Orchard to Ignacio Figueras, a polo player and close friend of Prince Harry. It was he who shared a photo of the products in question on his Instagram account.
A “intentional coincidence” for Meghan Markle?
The timing of the launch of this brand raises the question: would Meghan Markle do everything to pull the cover towards herself? The new appearance of American Riveria Orchard at the same time as Kate makes her first official appearance since March at Trooping The Color appears to be a “deliberate coincidence.” Indeed, the wife of the heir to the British throne appeared smiling and fresh this Saturday, June 14, during the ceremony in honor of the king, Trooping the Color. Richard Fitzwilliams has no doubts about the attitude of Prince William’s sister-in-law: “Apparently two more products, raspberry jam and dog biscuits, have just been launched. Doing this on the same day as the Colors Ceremony shows a very naive approach to marketing, as they know journalists are watching what they do.“
Then, he added, allowing himself a little criticism towards the American actress: “Nacho Figueras, Harry’s polo-playing friend, said he had received dog jam and biscuits and posted photos. Cynics might say that the raspberry pretty much sums up the Sussexes’ destructive attitude towards the royal family, but on the jar it said ‘two out of two’. If she wants her brand to succeed, Meghan better be more adventurous than that!”
