Hamza Naciri Bennani
Managing Director of Glovo Morocco
The general director of Glovo Morocco gives a positive assessment of the platform’s economic model, highlighting its role in the growth of local partners through digital tools and a powerful application. With a significant investment in digital, Glovo is positioning itself as a leader, integrating cutting-edge technologies to support the digitalization of businesses and remain competitive.
What can you tell us about Glovo’s business model in Morocco?
Our role is to develop an intuitive and functional application that allows partner stores to increase their online visibility, couriers to generate revenue and users to access their cities’ favorite dishes and products. In addition to application development and logistics – which includes customer support – we offer digital tools and provide partners with marketing resources and commercial information that allow them to adapt to changes in the market and gain performance.
Our economic model is based on commission fees on orders placed by our partners, delivery costs as well as fees for using our platform. These fees are necessary to maintain the balanced functioning of our ecosystem and allow us to continue to guarantee optimal service.
Digital plays an important role in the development of your business. What investments have been made in this direction?
It is true that our job mainly consists of developing an intuitive technological application that connects users with couriers and partners. Today, more than 500 engineers work daily on the continued development of our application.
Our platform offers several advanced technological tools to support the digitalization of restaurants and partner businesses, the vast majority of which are made up of local SMEs. We provide them with tools that allow them not only to gain efficiency but also to reach new customers and increase their turnover. These tools allow them to manage their virtual stores, improve their operations and increase their online visibility.
Recently, we also launched a retail media offering that integrates intelligent programmatic technologies, allowing our partners to effectively and autonomously engage their audiences and better understand market dynamics.
How do you plan to remain competitive in a rapidly changing environment?
In a constantly changing environment like ours, the ability to adapt is essential. At Glovo, we understand that remaining competitive requires constant flexibility and responsiveness to market changes and consumer needs. Our technology and our local approach are major assets in this dynamic. They allow us to understand and respond accurately to the specific demands of each community we serve.
How has Attijariwafa bank contributed to the development of Glovo?
Attijariwafa bank is a key partner, which supports us in managing the significant transaction flows generated by our platform. This promising partnership allows us to continue our activity with complete peace of mind and to benefit from a smooth and secure experience.
These two elements are particularly important, because as a digital platform, which connects three stakeholders, we are aware of our role in promoting digital and financial inclusion in Morocco. We are proud of this partnership and look forward to continuing to collaborate to strengthen our presence and activity in Morocco.
What is the place of human capital in Glovo’s strategy in Morocco?
Human capital occupies a central place in Glovo’s strategy in Morocco. Today, we have a team of more than 100 employees and more than 200 agents who support us daily to provide assistance to our users. We rely on local talent who know the market intimately and who allow us to better understand and respond to the specific needs of our users.
As a technology platform, our company culture is built on several core pillars and values that place human capital at the center. We firmly believe that our employees must be aligned with these values, and this alignment is just as important as their performance. This approach creates a dynamic, motivating and engaging work environment, where each member of the team feels valued and an integral part of the company’s success.
Editorial / ECO Inspirations
