Influencer agent Magali Berdah announced this Tuesday evening, October 8, a “new start” in front of an audience gathered at the Mogador theater in Paris. She revealed how her agency Shauna Events has expanded internationally in recent months, allowing her to save her business.
“I don’t have an electronic ankle bracelet.” It is with a touch of humor that Magali Berdah decided to start the evening of Tuesday October 8 at the Mogador theater in Paris. An event between the show and the conference to mark his return to the world of influence, after more than two years marked by controversies and legal proceedings.
Sequined dresses, influencers from all over the world, smoke when she arrived on stage to the music “Survivor” by Destiny’s Child… The influencer agent had seen the big picture for this “new start”.
Creditors will be paid, according to Stéphane Teboul
After the placement in receivership of their agency in November, Shauna Events, Magali Berdah and her husband Stéphane Teboul announced that they had filed this Monday “the recovery plan which provides for the payment of all our creditors”. “And I specify, only the real creditors”, supported Stéphane Teboul.
Magali Berdah’s companies which surrounded her activity as an influencer agent experienced numerous financial problems, with in particular influencers like Milla Jasmine or Maeva Ghennam who denounced numerous unpaid payments on the part of Shauna Events – they filed a complaint against X for “scam”.
Financial difficulties that Magali Berdah does not deny, but which she puts down to the cyberharassment she has suffered from Booba in recent years – even if some unpaid debts date back before.
The rapper, calling himself a “whistleblower” in the face of scams promoted by influencers, has increased attacks on Magali Berdah’s physique, sexuality and even religion since 2022. He was indicted in this case. For his part, the artist filed a complaint against her for deceptive commercial practices. The investigation opened in Paris following this complaint was, however, closed without further action.
An “internationalization” of Shauna Events
During the evening, Magali Berdah deplored the numerous consequences of the association of her name with the commercial excesses of influencers. “I said to myself, how are we going to come back to France when no one wants to come near us anymore?”, she said.
Booba against the influencer business, a method that divides
This is why the forty-year-old has decided in recent months to turn to the international market. By contacting influencers around the world, the agent claims to have “managed to catalog more than 990 influencers” – without specifying which part is exclusive to her agency.
It also announced that it had launched an application, BrightMe, which should help companies identify influencers who could match the profiles sought for their advertisements.
“Head held high”
In front of an eclectic audience, Magali Berdah delivered a speech on resilience and cyberharassment for almost two hours, sometimes on the verge of tears and often vindictive. “I stand before you with my head held high and dignified, more than ever,” she declaimed on the stage of the Mogador theater, addressing her “haters” and claiming “passion for work” despite “mistakes.” ” committed.
“If I had not hit rock bottom, I would never have been here in front of you to present this project to you,” she also said.
In the room were many influencers, such as Jazz and Laurent Correia, Cassandra Jullia, Benoît Dubois and Ophenya. The agent had also invited personalities from civil society, such as former MP Laetitia Avia who appeared on stage and representatives of associations against harassment or those defending the environment.
“She opened doors”
However, not all the influencers present were part of his agency, many of which left when the controversies emerged. “We’ve known each other for more than five years, there have been ups, there have been downs, but he’s a person, apart from work, that we appreciate in life so I think that it “It’s an event that is important for us and for her,” reality TV influencer Simon Castaldi explained to BFMTV.com, who says he works with her while remaining “independent.”
Néo, who runs an influence agency, was present out of curiosity. He said “understand certain problems that she may face”: “we cannot take away from her the fact that she was in a field where there was no one before. Obviously, there are errors which have been made, but it opened doors for agencies like ours,” he told BFMTV.com.
