This new brand with low prices, which is a hit in the Netherlands and Belgium, intends to establish itself in France as the new Action!
The hunt for good deals picks up again in 2025. To continue to get good deals, consumers are flocking to low-cost brands. Like this newcomer who from the shadows to Action.
A brand that continues to progress in France
After the end-of-year holidays which drained your wallet, the time has come to boost your finances. Even if the year 2025 still risks seeing inflation persist, don’t panic!
Because discount brands promise prices advantageous for your purchasing power. These are in fact “refuge” addresses where small budgets like to make their purchases to preserve their euros. With them, it is possible to spend without worrying too much about the bill at the checkout.
Among them, we can cite Lidl or even Aldi and Netto for food shopping. But also Action, Stokomani or Gifi for bazaar and household items. Since its arrival in France in 2012, Action is undoubtedly one of those that is doing the best in times of crisis.
The brand from the Netherlands continues to gain market share. Its stores are growing like mushrooms and continue to attract more and more customers. It must be said that the brand is doing everything to achieve its success.
This offers a large number of articles of all kinds at the same time. And above all to very competitive prices. Whether it’s references for the home, leisure or even the multimedia world, good deals are everywhere.
With these 2,900 stores established in Europe, one might believe that Action’s place on the market is indestructible. However, the Dutch firm could well have something to worry about. Because a direct competitor is arriving in France. And could steal the show with consumers…
This brand that wants to dethrone Action?
Also coming straight from the Netherlands, the Wibra brand is Action’s new serious competitor. But also from Lidl or even Netto or Normal. Since last year, the brand has decided to attack the French market with a first store which opened its doors on October 23, 2024 in the Lille metropolis.
Known for its range of household products, Wibra also offers a host of other items for everyday life. On the shelves of the Dutch brand, customers will be able to get their hands on hygiene products, stationery, clothing, and even inexpensive decoration.
To attract customers, the discounter does not hesitate to cut prices. These generally range from 1 to 5 €, and often no more than 20 € for small household appliances.
“We want to distinguish ourselves by offering a clear and simple concept, which makes the choice easier for the home manager”assures Claudine Nachtergaele, the Belgian national director of Wibra, cited by Capital.fr.
The latter explains that the brand’s offer is aimed “both for customers on a limited budget”. And to “bargain hunters”. So, should brands like Action fear the establishment of this attractively priced brand?
Not really, according to Claudine Nachtergaele. “We both work very well, whether in Belgium or the Netherlands. This shows that there is room for both of our brands”the latter recently affirmed to our colleagues at 20 minutes.
Long-term editor for Tuxboard.com, I also write articles for different media. Passionate about culture, music and cinema, I like to write on various subjects. My favorite areas are news, lifestyle and media.
