Jeff Kravitz / FilmMagic
Eminem at the 37th annual Rock & Roll Hall of Fame induction ceremony in Los Angeles.
MUSIQUE – Guess who’s back (back again). Four years after his last solo album, Eminem is making his big comeback in the music industry. This Monday, July 1st, the rapper from Detroit announced that his next opus will be released on Friday, July 12th.
And it is with a horrific trailer that Marshall Bruce Mathers III, his real name, teased the arrival of his 12th album. Entitled The Death of Slim Shadythis record announces the death of Slim Shady, the 51-year-old artist’s sadistic and violent alter ego. The trailer features a woman giving birth to a baby as if to confirm the birth of a new Eminem and the end of this character.
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On his Instagram account, Em’ also announced that it will be released Tobey, the second single from his upcoming album, featuring rappers Big Sean and BabyTron this Tuesday, July 2. The music video for the track will be released online on Friday, July 5.
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A successful comeback for Eminem
On May 31st, Eminem unveiled the video for his new single HoudiniThe video – which has 95 million views on YouTube as of this writing – is both a giant flashback to the rapper’s own 15-time Grammy Award-winning career and a scathing critique of our times and “cancel culture.”
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As the specialist media Billboard points out, Houdini was a real commercial success. Upon its release, the title reached second position on the Billboard Hot 100, the weekly ranking of the 100 most popular songs in the United States, all musical categories combined. Billboard also indicates that this single became the highest-ranked hit of the decade in the Hot 100 for Eminem. There is no denying it Rap God never flops and is always on top.
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