If the marriage is not confirmed, a rapprochement is looming between France Bleu and the regional branches of France 3, through the ICI brand.
The France Bleu brand is preparing to disappear… Since yesterday, the local 44 have been broadcasting on repeat on the air “Soon your radio is changing its name”, which will become “Ici” at the start of 2025. At the same time, the regional programs of France 3 will adopt this name. Behind this merger, the idea is to create “a local global media“.
A name already used on France Bleu for the morning shows “ICI Matin” and for the internet platform bringing together information from radio and television channels. “Bringing them together means offering a universe that takes into account everything that happens around you, which is a resource in the democratic environment”explains Céline Pigalle, director of the France Bleu network. But more ironically, according to one framework : “it is above all giving guarantees to the supervision, no need for merger”.
And on the union side, there is no real excitement: “we don't see the point” explains a representative at Radio France. For its part, the inter-union sees this as a first step towards the merger of the two networks. The project, which had been planned for a long time, was however delayed this summer.
Source : France Inter
This article was reprinted on the Univers FreeBox website
