Lina Labiad
10/14/2024 at 5:53 p.m.
For the release of the reissue of his greatest success, “Back to Bedlam”, James Blunt promises his fans an original reward if they manage to make it climb to the top of the sales rankings.
Is there a better boost than a crazy bet that makes the Internet laugh? To celebrate the release of the reissue of “Back to Bedlam” (2004), James Blunt embarked on a funny promotional campaign. 20 years after the success of his very first album, carried by the titles “You’re Beautiful” and “Goodbye My Lover”, the 50-year-old Briton wants to see his special 20th anniversary edition enjoy the same success.
This is why, via his social networks, the singer promises a fun reward to his fans if they allow his reissue to reach first place in the sales ranking of the week in the United Kingdom. “I will legally change my name. What name would I take instead? Well, you choose,” he says in a video published on October 10. “My name is James Blunt and I give you the power to completely destroy my life. »
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A name already chosen
Fans and Internet users then had fun with the situation by proposing the most difficult names and the most problematic puns with his last name “Blunt” (a word designating a “marijuana joint”). The singer promised to choose the proposal that garners the most likes online and we have a winner.
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If the reissue of “Back to Bedlam” tops the sales charts by Friday, October 18, James Blunt will change his name to… Blunty McBluntface. A choice that he announced in a second video in the form of a humorous sketch. As usual, the Briton is not afraid to show humor and make a little fool of himself to amuse the gallery. But will he go so far as to legally change his name for real? Answer next Friday.
