After K-Pop, the P-Pop phenomenon!

You think I have a trend generator, admit it! After K Pop, P pop!
Take this piece for example:

It became a viral dance on TikTok, the clip climbed to more than 80 million views on Youtube… And for the first time in the Philippines, on the Spotify platform, the group beat the great champion of world pop: Taylor Swift! (Who yesterday became the richest female artist in the world ahead of Rihanna, parentheses closed).

What we must remember is the arrival of Bini on the international radar! These eight Filipinas have just joined the list of “rising girl groups” established by the Academy of Grammy Awards, the Oscars of music. The Bini also made history by becoming the first P-Pop group to perform at the major K-Pop festival in Los Angeles, K-Con.

So P-Pop is the K-Pop of the Philippines?

Oyes and no.** No, because we really find traditional sounds, and the Bini sing mainly in Tagalog, the language also called “Pilipino”, and which circulates throughout the archipelago…

It’s very pink and very sweet…like K Pop. Since the end of the 2010s, and the third wave of K-Pop with blockbuster groups like BTS, K-Pop has had enormous success in the Philippines. The technological boom was accompanied by a surge of international music and an enthusiasm for what came from South Korea.

The problem is that talent factories and pop star training camps have also served as models for attacking international markets. Not everything is under K-influence.

With artists like the Filipino Shakira, Sarah Geronimo, and an explosion of “filipinofood” publications on Tik Tok (+75% in 6 months), the P-Power is only just beginning!