When Lady Gaga’s news meets that of the Louvre, it’s a surprising clip that hits social networks. This film shot in the most visited museum in the world not only pays tribute to the “Joker”, the hero of Lady Gaga’s new film coming out on October 2, but also to the new temporary exhibition at the Louvre that will highlight the “figures of the madman” in Art from October 16.
In this original video creation on the Instagram and TikTok accounts of the Louvre and the artist, we see the American, wearing a short red bob wig, black tights and sneakers, wandering through the rooms of the largest museum in the world while performing a song composed for the occasion.
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The artist, who had already left his mark on Paris with his performance at the opening ceremony of the Olympic Games this summer and is releasing “Harlequin” on Friday, an album linked to his next film, travels at night from a terrace to end up facing the Mona Lisa.
After looking intently at the Mona Lisa, she draws a smile with lipstick on a pane of glass that appears to be the one in the painting but is “a special device ensuring the integrity of the work.” The star then turns around to face the camera, revealing a black-rimmed eye with a tear running through it.
Asked about this gesture, which evokes acts of vandalism that have occurred in recent months on paintings, including the Mona Lisa, in several establishments, the museum emphasizes that this scene is “purely fictional”, conceived as “a tribute” to the character of the Joker and to Leonardo da Vinci. “The Louvre has partnered with Warner Bros Pictures, which is producing the video, in collaboration with the star,” the museum told AFP.
A museum that knows how to promote itself with stars
The Louvre is not new to music stars. In 2016, Will.i.am was the first to animate his paintings using special effects for a song called “Mona Lisa Smile.” In 2018, the couple Beyoncé and Jay-Z shot a video there, “Apeshit,” including “The Raft of the Medusa,” which aimed to defend cultural equality and the place of Black people in the history of art. The museum more recently created a buzz by broadcasting images of a private visit by Céline Dion, before her participation in the opening of the Olympic Games.
