Inwi brilliantly marked the 2024 edition of the African Cristal Festival by winning three awards of excellence. This flagship industry event celebrates the creativity and innovation of brands on the African continent, rewarding the most impactful advertising campaigns.
The first prize went to inwi in the “Long Term Creativity” category. This award recognized the long-standing collaboration between inwi and comedian Hassan El Fad, notably through his emblematic character “Kabour”. This campaign, focused on the prepaid segment, was able to combine humor and proximity, resonating with a wide audience.
In the “Social & Influencer – Best Use of Instagram” category, inwi was recognized for its collaboration with content creator Adil Taouil. This partnership brilliantly highlighted the quality of the inwi network across the different regions of Morocco, relying on authentic and engaging content that has captivated Moroccans.
Read also: Double recognition for inwi during the African Cristal Festival 2023
Finally, inwi won its third prize in the “The Innovative Media Award” category thanks to the “FOOH JO 2024” digital activation. This campaign in support of the U23 national team, combining augmented reality, special effects and computer-generated imagery, offered an immersive and innovative experience to the Moroccan public, thus reinforcing inwi’s commitment to technological innovation and sport.
«These awards underline inwi’s capacity to innovate and make a lasting contribution to the African advertising and digital landscape. Building on these successes, inwi reaffirms its commitment to offering ever more creative and impactful experiences for its clients and the Moroccan public.», underlines inwi in a press release.
The African Cristal Festival is today one of the flagship events in the African advertising, communication and media ecosystem. An event which rewards the best advertising campaigns, using cultural references, which make them authentic and unique.
