Beyoncé created the event during halftime of the NFL game in Houston. Accompanied by her daughter, Blue Ivy, she lit up the stage!
On December 25, 2024, during the NFL game between the Houston Texans and the Baltimore Ravens, Beyoncé delivered a memorable halftime performance, marking her triumphant return to the stage of her hometown. MCE explains everything from A to Z!
Blue Ivy joins her mother on stage
Beyoncé made a remarkable entrance when she arrived on the pitch at NRG Stadium riding on a white horsedressed in a matching outfit, perfectly embodying the western theme of her latest album, Cowboy Carter.
This has also earned him several prestigious nominations. Among them, les Grammy Awards 2025where she competes in Album of the Year and Song of the Year categories for the flagship title Texas Hold ‘Em. The album was also praised at the American Music Awards, where Beyoncé was nominated for Best Female Artist and Best Pop Album.
The surprise of the evening was the appearance of her daughter, Blue Ivy Carteraged 12. Dressed in a cowgirl ensemble, she joined her mother to perform the track Texas Hold ‘Emperforming a synchronized choreography. Blue Ivy, already accustomed to the big stages, continues to follow in her mother's footsteps.
Beyoncé was also accompanied on stage by artists such as Post Malone and Shaboozey. The show was praised for its quality and energy, cementing the singer's reputation as an exceptional performing artist.
That's not all! Before kick-off, Mariah Carey performed her timeless classic All I Want for Christmas Is Youbringing a festive touch to the event. Although his performance was pre-recorded, it added a party atmosphere to the start of the match.
The latter also resulted in a crushing victory for the Baltimore Ravens against the Houston Texanswith a score of 31 to 2. MCE tells you more!
Beyoncé: a significant cultural and media impact
This concert marked the first live broadcast of an NFL game on Netflixas part of a three-year partnership between the streaming platform and the American football league.
As a reminder, in May 2024, the NFL has entered into an unprecedented partnership with Netflixallowing the streaming platform to broadcast matches live. This contract, worth $150 millionspans three years and includes the broadcast of meetings during the Christmas period.
Netflix thus broadcast two matches on December 25, 2024: the Kansas City Chiefs against the Pittsburgh Steelers, followed by the Baltimore Ravens against the Houston Texans. Additional matches are scheduled for Christmas 2025 and 2026.
These meetings are available for all subscribers of the streaming platformat no additional cost. Users can rewatch matches for a limited time after the live broadcast.
This partnership marks a strategic evolution for Netflix, which seeks to diversify its content by integrating live sporting eventsa field previously dominated by traditional broadcasters.
For the NFL, this collaboration offers an opportunity to expand your audience by reaching Netflix's global subscribers, thereby strengthening its international presence.
As for Beyoncé's performance, she greatly contributed to the success of this initiativeattracting large audiences and setting new standards for future online sports broadcasts.
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YouTube screenshot
Tags : Beyoncé
