Mariah Carey has found her winter throne, reigning supreme over the holiday season with her classic “All I Want for Christmas Is You.” Between glamour, tradition and historical records, Christmas has become a real gold mine for her.
A song that has become an essential tradition
Since the release of « All I Want for Christmas Is You » In 1994, Mariah Carey redefined the holiday season. This timeless hit, taken from his album Merry Christmashas established itself as an absolute classic. Every year, starting in November, the song invades playlists around the world, advertisements and even TikToks, making it impossible to spend a Christmas without hearing this catchy melody.
With more than 16 million copies soldthis song is one of the highest-grossing Christmas singles in history. But Mariah Carey doesn't stop there. Christmas has become a real empire for her, an event that she carefully cultivates through her concerts, her albums, and even her collaborations with brands.
Christmas: a cash machine for Mariah Carey
Where do you think that Mariah Carey generates between 2 and 4 million dollars each year just from “All I Want for Christmas Is You”. This figure includes royalties from streaming platforms, record sales, and broadcasts in advertisements and films. In total, since its release, the song has grossed more than $70 million. It's not just a song, it's an industry.
Mariah is also capitalizing on this magical period with special tours like the « Merry Christmas Tour »partnerships with prestigious brands, and even derivative products, including Christmas decorations and thematic perfumes. Her image as “Queen of Christmas” has become a business strategy in its own right.
A glamorous and extravagant Christmas
Mariah Carey doesn't just sing Christmas, she live Christmas like no one else. A true icon, she spends her holidays in a mix of luxury and magic. Whether at her Aspen residency or during her grandiose performances, Mariah brings a touch of glamor to every detail of the season.
His style? Always impeccable and worthy of her diva status. Recently seen in a robe-pull rouge festivecombined with white boots and oversized glasses, it embodies winter chic while remaining accessible. Each public appearance becomes an extension of her “Christmas brand”, reminding us that she is the undisputed mistress of this period.
Mariah Carey, a legend of the 21st century
With her signature song and unwavering love of Christmas, Mariah Carey went from music superstar to bona fide cultural phenomenon. As she likes to point out, she doesn't just enjoy the season: she helps define what Christmas means to millions of fans around the world.
As her hit continues to break records and seduce new generations, Mariah Carey proves that she is more than an artist: she is a living tradition. And if Santa Claus brings gifts, Mariah Carey brings the perfect soundtrack to unpack them.
So, what would Christmas be without Mariah? Probably a lot less magical – and certainly a lot less lucrative for her. ????
