Did you expect it? Well Lidl has (re)done it. After Christmas socks and sweaters, the discount brand is launching its frozen Christmas log.“Oh the collector’s log”says an Internet user on X. “Did I get swayed and buy it? Of course I did”admits a young woman on TikTok.
With its vanilla cream, strawberry sorbet and red fruit compote, there is no doubt that the log can be enjoyed by as many people as possible on New Year’s Eve. It only costs 5.99 euros in stores, and the brand expects it to sell just as well as last year’s. So, what does that give?
“She’s stylish!” And not just a little. “She’s very quirky, I love it”breathes an Internet user on TikTok. “It’s okay, I’ll buy it, it will work, I’m sure.”enthuses another. It must be said, in recent years, the discount brand Lidl has established itself as a real trend. By modernizing its image and playing on humor, the store chain has been able to attract new customers. “They are really strong Lidl”admits an Internet user, her eyes glued to the blue and red frozen log.
And to all those who ask if it is really good, the answer is quite clear on social networks: still passes, but can do better. “You taste the vanilla, but almost not the strawberry. It’s not bad, but for me it’s more of a vanilla log than vanilla/strawberry”assures a foodie on TikTok. “It’s quite basic in the end. We don’t really have the coulis. The vanilla is good (…) It’s good but it’s very classic in taste. It makes me think of the little pots that we ate when we were little”explains the tiktoker @chocacaothe, during his video test. Some people still want to leave a very positive opinion. “Last year was excellent”says a mother. “She is very good and very well done”confirms a young girl a little further away.
“You really don’t have to have any taste to like it.”can we also read on TikTok. “I don’t present that to my guests”writes another. “Even for free I wouldn’t want it”, “I can’t tell if it’s a joke or if it’s true”, “It’s sad”, “How horrible”… Not everyone seems to want to place the colorful log from Lidl on their table on New Year’s Eve. We understand… but ultimately, for those looking for a little humor at Christmas, isn’t this log perfect? The more traditional among us can always add one of the three other logs from Lidl, each one as pretty, good and affordable as the other.
