To attract budget-conscious travelers, Frontier Airlinesbranches of Frontier Group Holdings Inc (NASDAQ:ULCC), announced the launch of its ‘GoWild!’ subscription. which offers unlimited flights for $299. This offer, which targets spontaneous adventurers, is available to the first 5,000 customers who register before the pre-sale ends on December 18.
What happened : Frontier Airlines launches a new offer aimed at budget-conscious travelers. The ‘GoWild!’ subscription, priced at $299 per year, offers unlimited flights for a limited time, CNBC reported Thursday
The ‘GoWild!’ subscription is designed for spontaneous travelers and those looking for endless adventures, according to Bobby Schroetercommercial director of Frontier Airlines. The offer is limited to the first 5,000 customers who sign up before the pre-sale ends on December 18 at 11:59 p.m. MST. After this period, the price will increase to $499.
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For subscription eligibility, users must be at least 18 years old, U.S. residents, and members of Frontier Miles, the airline’s loyalty program. New customers will be enrolled automatically upon purchase. Season ticket holders will be able to book flights for a penny, but will have to pay taxes and fees.
Restrictions include not being able to reserve a seat, carry cabin baggage or check it in. Domestic flights can be booked the day before departure, while international flights require a reservation 10 days in advance. The validity of the subscription runs from May 1, 2025 to April 30, 2026, excluding peak dates and public holidays.
Why it matters : The launch of the ‘GoWild!’ subscription by Frontier Airlines comes amid a growing trend among low-cost airlines to offer unlimited flight subscriptions. In August, the European low-cost airline Wizz Air Holdings launched a similar initiative with a $550 annual subscription, which also allows unlimited flights to international destinations.
This subscription, initially available at a reduced rate, was intended to attract more customers despite the airline’s reputation for punctuality.
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