More than 200,000 tickets were sold to see the cinema premiere of “Kaizen: 1 Year to Climb Everest”. With a budget of several million euros, this YouTube star’s project was financed by brands.
Long mocked, the world of influence is now coming to the cinema. More than 200,000 tickets were snapped up to attend the big screen screening of “Kaizen: 1 year to climb Everest” on September 13, the documentary by YouTuber Inoxtag, with 8 million subscribers. Unveiled at the end of August, the trailer had garnered more than 3 million views in three days.
Aware of the potential of the event, the major French cinema networks, as well as independent cinemas, quickly positioned themselves to program (sometimes up to three screenings per cinema) this feature film during this single evening. Initially planned in 300 French and Belgian cinemas, the screenings had to be extended to other countries, including Spain and Algeria. However, the documentary will be broadcast for free on YouTube starting Saturday at 2:30 p.m.
Also read“I want to be remembered”: who is Inoxtag, the YouTuber who set off to climb Everest?
Last April, Inès Benazzouz, aka Inoxtag, took off for…
This article is reserved for subscribers. You have 82% left to discover.
Flash Sale
€1.99 per month for 6 months. No commitment.
Already subscribed? Log in
