MACH Strategy: Table of social media consumption in Switzerland

The MACH Stragey intermedia study from the REMP institute makes it possible to systematically analyze and evaluate media strategies and plan the optimal media mix on a Swiss scale. It combines socio-demographic information and consumption data with data on media usage

Below is an independent and neutral comparison of the 13 largest and most used social networks in Switzerland. In addition to many other media categories (such as websites and apps, streaming, podcasts, TV, radio, DOOH, etc.), the study provides reliable information on target groups and market potentials . This makes it possible to optimize the choice of marketing and media strategy as well as marketing budgets.

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