With a 27-year career in the media, Imad Kotbi embodies excellence and innovation in the Moroccan radio and audiovisual world. A pioneer in his field, he recently launched iAgency, the first Moroccan agency specializing in the creation of multimedia content based on artificial intelligence, marking a strategic turning point for the digital ecosystem in Morocco.
In a constantly evolving media landscape, few manage to combine creativity, innovation and lasting impact. Imad Kotbi, an emblematic figure in the Moroccan media world, stands out in this transformation. A charismatic host and visionary producer, he has captured the attention of entire generations thanks to his unique style.
Today, with iAgency, it stands out by exploiting the infinite possibilities offered by artificial intelligence. This ambitious initiative does not just offer innovative solutions to businesses; according to him, it also aims to position Morocco as an essential African hub in the technological field.
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By capitalizing on a growing demand for dynamic and interactive content, Imad Kotbi “embodies a bold and pragmatic vision”. Through iAgency, he aspires not only to democratize access to cutting-edge technologies, but also to inspire a new generation of creators and professionals wishing to establish themselves in the AI arena.
Through this interview, immerse yourself in the world of a man who focuses on AI.
Can you tell us about your offer?
iAgency is positioned as the first Moroccan agency specializing in the creation of multimedia content based on generative artificial intelligence.
We offer a wide range of services: video and audio design, creation of humanized avatars representing brands as spokespersons or influencers. We also develop interactive chatbots, radio and television commercials, podcasts, and much more.
At the same time, we offer tailor-made training in artificial intelligence, adapted to the needs of businesses and professionals.
Our mission is clear: “to provide innovative, fast, high-quality and low-cost solutions to enable our customers to stand out in a constantly evolving digital world”.
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Why an agency in AI?
The choice to launch an agency specializing in artificial intelligence in Morocco is part of a strategic vision.
Morocco, as a booming African hub, offers fertile ground for technological innovation and digital development. With a growing demand for modern and efficient solutions, iAgency meets a local and regional need by offering cutting-edge services in multimedia content creation and AI training.
The objective is to democratize access to these technologies, to allow Moroccan and African companies to compete on the international scene, while promoting local talents and actively participating in the evolution of the digital landscape in Morocco.
-Do you think this is a sector that has a future?
Artificial intelligence has a promising future in Morocco, thanks to a national strategy focused on digital transformation and a rapidly modernizing economy.
As an economic and technological hub in Africa, the country benefits from a strategic position to develop AI solutions adapted to local and continental needs. Key sectors like healthcare, education, agriculture and media are showing growing interest in automation, data analysis and innovative content creation.
With initiatives like Maroc Digital 2030 and an expanding talent pool, Morocco has the potential to become a regional leader in AI, while strengthening its competitiveness in the global market.
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Why this sector and not another?
I am positioning myself in this sector because artificial intelligence represents the future, not only in the media, but also in almost all areas of our daily lives.
By launching iAgency, my objective is to democratize access to these revolutionary technologies while creating solutions adapted to the Moroccan context.
Morocco, with its strategic position as an African hub, has immense potential to become a key player in technological innovation. However, to fully exploit this opportunity requires a combination of technology, creativity and understanding of local needs.
iAgency responds precisely to this ambition by providing modern, accessible and high-quality solutions.
What motivates me is seeing Morocco and Africa being at the forefront of innovation, while allowing local talent to compete on the international stage. We have incredible capabilities here, and I want to help reveal and showcase them in an increasingly digital world.
BIO
Imad Kotbi is a media icon in Morocco, with 27 years of experience in radio, television and content production.
A presenter, he left his mark on generations with his unique style, his punchy humor and his mastery of media trends. Always at the forefront, Imad has broadened its scope by launching iAgency, the first Moroccan agency specializing in the creation of multimedia content and innovative solutions based on artificial intelligence.
His exceptional career reflects an unwavering passion for the media and a constant desire to raise the level of creativity and innovation in Morocco.
