Has the French version of the economic magazine “Forbes” become the little telegraph operator of the Moroccan monarchy? Since 2020, the country has become a regular customer of its advertorial content via Abdelmalek Alaoui, a figure close to the monarchy’s external intelligence.
“We became Forbes Morocco ? I missed an episode…”, pretends to question a journalist from Forbes France. It must be said that no country experiences such abundant coverage in the economic media. Marianne has explored its website extensively. Of the 49 articles devoted to it (some articles in the magazine have not been archived on the web), 22 are Brandvoice, i.e. articles purchased by their sponsors.
Some are very complimentary, ignoring the economic reality of the country and the question of individual freedoms. The titles speak for themselves: “Covid-19: How Morocco is implementing a massive plan to support the economy and protect populations”, ““Generation Green”: the Moroccan agricultural model, an example to follow”, “Morocco takes stock and makes of children a national priority”, “In the health industry, Morocco can become a regional hub that shines on Africa”, “Morocco: achievements and challenges of two decades of social policies”, etc.
Morocco
