In the shadow of his two brothers, Lonzo and LaMelo, LiAngelo Ball is also starting to succeed in his field, and it is not as a basketball player that the 26-year-old young man is making a place for himself in the sun.
LiAngelo Ball has not had the same success as his two brothers in the NBA. With LaMelo currently leading the votes for the All-Star Game among guards in the East, and Lonzo who has finally made his return – brilliantly – to the court after years of physical problems, only LiAngelo did not succeed to realize this dream despite passages in the G-League, unfortunately unconvincing, and invitations to the training camps of the Pistons (2020) and Hornets (2021, 2022) which never came to fruition.
However, the offspring of LaVar has also managed to make his life a daydream, even away from the NBA.
Indeed, he enjoyed resounding success thanks to… music! Recently, the second of the siblings launched into rap, and the least we can say is that his first title is a banger on the other side of the Atlantic. Thanks to his track “Tweaker”, released on January 3, which very quickly became a hit to the point of actually climbing into the Top 10 on Spotify in the United States! The music has over 1.3 million streams and has over 8 million views on YouTube!
LiAngelo Ball (G3)’s “Tweaker” enters the top 10 on the US Spotify chart for the first time at #8 with 1.317 million streams. pic.twitter.com/MvyDHeaCuN
— chart data (@chartdata) https://twitter.com/chartdata/status/1876977043784528014?ref_src=twsrc%5Etfw
With this beat worthy of the 2000s, LiAngelo Ball, who calls himself “G3” in the industry, could well begin to make a name for himself in a field that was not necessarily predestined for him, but which seems to be successful for him. Indeed, he has already overtaken artists like Tyler The Creator, GloRilla and Lil Wayne in the ranking of the most listened to sounds of the moment, just that.
Lonzo Ball, who also tried rapping with much less success, has already helped to excite the entire Bulls locker room with his brother's hit, just like LaMelo who also broadcast the song in the Hornets locker room. Many NBA venues have also decided to show this resounding success for the warm-up. Damian Lillard himself also validated, he who also tried rap, with great success, under the name of Dame DOLLA, gave strength to “Gelo”.
-Lonzo and Bulls locker room vibing to LiAngelo Ball’s new song ???????? pic.twitter.com/jycURsPgu8
— BullsMuse (@BullsMuse_) https://twitter.com/BullsMuse_/status/1875755528300982657?ref_src=twsrc%5Etfw
The success is such that he has already signed a $13 million contract with Def Jam Records. It's advertised as if it's an NBA franchise, but in the end, it's way more than any contract he could have hoped to get in the big league. 8 million is guaranteed (you see, the jargon is exactly the same), and thanks to this contract he will have his own label and ownership of his songs. The singer is also scheduled for Rolling Loud, one of the world's biggest hip-hop festivals, in California.
Helped by his status, he made a name for himself in this industry, using a well-crafted strategy. Indeed, the border is very thin between these two very often mixed universes, and the possible bridges are numerous, which is beneficial to both fields. Brother of two NBA players and dubbed by rappers such as Moneybagg Yo or Boosie Badazz, his path seems to be taking shape in this way.
LaVar Ball had big ambitions for his kids, and if it was easier for Lonzo and LaMelo to break into the NBA as players, it looked more complicated for LiAngelo. He had to take another path, but with his song “Tweaker” broadcast all over the league, he seems to be doing it another way.
Source texte : ESPN, New York Times
