In France, young audiences increasingly addicted to streaming platforms

An Ipsos survey reveals that 90% of those under 35 subscribe to at least one subscription (Netflix, Disney+, etc.) and a third of them are ready to increase their spending in 2025. The platforms still have a bright future ahead of them.

VYou have every right to be under 35 and not subscribe to any platform, just know that there aren’t very many of you. An Ipsos survey (on a panel of a thousand people questioned), carried out for the Médias en Seine festival, on the use of digital content (films and series but also music, sport, press and video games) reveals that 90% of 18- 35 year olds subscribe to at least one paid offer (compared to 70% for the entire population), and often even to many more: on average they have almost three subscriptions (2.9 to be exact, compared to 1.8 in total ). Unsurprisingly, the top quartet is made up of Netflix (present in 47% of respondents’ homes), Prime Video (34%), Disney+ (17%) and Canal+ (17%).

In an age group where you can still live with your parents and/or have financial difficulties, these figures are impressive and show that the platforms have established themselves in the daily lives of young adults. While 80% of the total panel believes that there are too many different offers and that they are too expensive for what they contain, 75% of those under 35 still believe that paying to see films or series is a guarantee of quality. 76% of them have also gotten into the habit of subscribing to “à la carte” offers, such as renting a film or purchasing an item (compared to 52% overall) .

These habits are unlikely to be lost as we age, when we start to have children and stay at home a little more. The platforms therefore have a bright future ahead of them, especially since a third of those under 35 say they are ready to increase their spending on video streaming this year.