The Casablanca-Settat Chamber of Commerce, Industry and Services (CCISCS), in partnership with the European Bank for Reconstruction and Development (EBRD), organized a landmark conference on female entrepreneurship and digitalization. This event is part of the program “ Women in Business » (WIB), supported by the European Union, aimed at promoting the empowerment of Moroccan women entrepreneurs.
During this day, participants were welcomed by inspiring speeches from the vice-president of the CCISCS, the representative of the EBRD, as well as a notable intervention by representatives of the BMCI and the Arrawaj Foundation for Financial Inclusion as well as renowned experts. These speeches highlighted the strategic role of digital transformation in the success of businesses led by women, while highlighting the efforts made in this area.
One of the highlights of the event was the presentation of the Digital Technology Selector (DTS), an innovative tool that is part of a broader system, designed to support women entrepreneurs in the adoption of digital technologies adapted to their activities .
The conference also provided a platform for interactive exchanges bringing together entrepreneurs, technology providers and experts. These discussions made it possible to address the specific challenges faced by women entrepreneurs and to explore solutions adapted to their needs.
-Finally, the event was marked by networking moments, offering female entrepreneurs the opportunity to create synergies and form partnerships within the female entrepreneurial ecosystem.
This initiative illustrates the commitment of the EBRD and the CCISCS to supporting women entrepreneurs in their digital transformation, while promoting sustainable financial and economic inclusion.
