A decisive step for entrepreneurship education has just been reached with the pilot deployment of the Injaz Campus digital platform at Sidi Mohamed Ben Abdellah University (USMBA) in Fez. The details.
The platform was developed by Injaz Al-Arab and introduced to Morocco by Injaz Al-Maghrib. The initiative was launched in Fez as a pilot project before its national expansion to other universities and establishments. Organized at the Faculty of Medicine, Pharmacy and Dentistry of Fez, the event brought together nearly 1,000 students and university officials. As a reminder, Injaz Campus is dedicated to entrepreneurial training and job preparation. Thanks to this platform, a significant advance in the digitalization of support for young students and doctoral candidates is expected. It must be done through interactive tools to develop skills. This will inevitably result in a strengthening of the entrepreneurial spirit and easier professional integration. Clearly, Injaz Campus represents a lever to stimulate innovation and promote the empowerment of young people. And it was Mustapha Ljaali, president of the USMBA, who opened the ball giving the floor to Kenza Grefft Alami, deputy director of Injaz Al-Maghrib. Both stressed the importance of this joint initiative for Moroccan youth. Two institutional films were screened. One concerns the achievements of Injaz Al-Maghrib and the other traces the highlights of the Company Program’s 2024 national competition. Subsequently, the renewal of the partnership agreement between the USMBA and Injaz Al-Maghrib to continue their respective efforts to improve employability and entrepreneurship education was carried out. Nadia Abdallah, Chief Education Officer of Injaz Al-Arab, then led a detailed presentation of the Injaz Campus platform and the different learning experiences focused on entrepreneurship and job preparation.
A demonstration presented participants with multiple features of the platform. These relate, in part, to registering students and volunteers, tracking progress and generating certificates of achievement. A focus on the new digital version of the Company Program giving entitlement to ESP (Entrepreneurship Skill Pass) certification was also presented. It must be said that this program represents Injaz Al-Maghrib’s flagship training aimed at introducing young people to business creation and management, through training sessions covering all stages of business creation. Ultimately, the Injaz Campus platform is set to become an essential tool to support young students in their learning journey and their preparation for entry into working life.
This must involve offering innovative programs adapted to current needs. This new platform will help develop the skills of young people and strengthen their ability to meet the challenges of the job market. The afternoon was devoted to interactive workshops, where USMBA students and doctoral students were able to discover the advantages of the Injaz Campus platform. As a reminder, the Injaz Al Maghrib association was created in 2007 by the Al Mada group. It is now active in more than 30 cities in the Kingdom and aims to improve the employability of young people, raise their awareness of entrepreneurship and support young project leaders and structures of the social and solidarity economy. Affiliated with Junior Achievement Worldwide, the world’s leading association in entrepreneurship education, present in 115 countries, and member of the Injaz Al-Arab federation, Injaz Al-Maghrib has deployed programs for more than 850,000 young people. Supported by more than 1,000 project leaders and cooperatives, it benefits from the support of more than 90 national and international partners. More than 20,000 volunteers, employees of partner companies and teachers contribute to the cause and collaborate with more than 800 public educational establishments.
Morocco
