With the arrival of the new year, It’s time to take stock for manufacturers. And if the results are not always positive, as for Tesla, other brands have managed to stay the course such as Kia, BYD or even Lexus. While the automobile market Premium showed signs of weakness by posting a drop of 5.6% in 2024, registrations of Lexus France thus increased by 27% compared to 2023 (which was not unworthy), standing at 7,203 units. To go back to a similar number of copies sold, we have to go back to 2019, the pre-Covid period, where the luxury entity of the Toyota group had put 7,159 vehicles into circulation.
>> ALSO READ: Lexus France sales climbed 74% in 2023
To achieve such a prosperous year 2024, Lexus France relied on expertise in hybrid engine. A pioneer of this energy with the RX 400h 20 years ago, the high-end Japanese brand is in fact deploying a technology plug-in hybrid offering the possibility of making long journeys on gasoline but also the opportunity to travel on a daily basis 100% electric. Offered on NX 450h+ et RX 450h+on which it represents respectively 63% and more than 90% of registrations, the technologie PHEV shows consumption figures of around 1 l/100 km for the NX 450h+ and RX 450h+. Proven and acclaimed effectiveness since these two models account for a third of the brand's total road starts Lexus In France.
The LBX, the best-seller that accelerates sales
If the know-how of Lexus in terms of rechargeable hybridization constitutes valuable support for the manufacturer's registrations, the advent of a novelty LBX is also not to be neglected. Being the brand's most compact model to date, this SUV in segment B has 2,293 units delivered since its launch at the start of 2024. Also a hybrid fuel, it also embodies a conquest product since 7 out of 10 buyers (68%) of the LBX are new customers for Lexus.
Specifically designed for the European market, the LBX finally allowed Lexus to increase its sales to individuals by 52% over the year 2024, these now including 1 registration of Lexus France out of 3 (33%). To see if, supported by the next update of its ES sedan, the Japanese luxury brand of Toyota group will be able to do just as well in 2025. But with the weight penalty which will sanction PHEVs from this year (from +1,000 to 7,400€ for the NX and RX), unfortunately it is possible to doubt it…
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