Baie-Comeau Tourism is launching a campaign to promote winter tourism for the first time, after a record summer season.
The objective of Tourisme Baie-Comeau is therefore to attract visitors from near and far, by presenting the region as a destination to consider 365 days a year.
The important thing is to have good economic benefits […]whether in catering, in accommodation, in our local merchants
lists the tourism development agent at the City of Baie-Comeau, Jessika Régimbald, about the aims of the strategy.
Open in full screen mode
On social networks, Tourisme Baie-Comeau promotes activities to discover in the region. Jessika Régimbald observes an increase in radiation. “We are aiming for the continuity of this progression. »
Photo : - / Nazdar Roy
Addresses from the outdoor world are joining the movement and trying it this year, by exceptionally welcoming customers during the colder months.
This is the case of the Lac Dionne outfitter. Its owner, Jonathan Pigeon, is focusing, among other things, on the development of snowmobile trails. For the moment, he notes that the crowds are more local, but there are some who come with their family from outside […]they bring them here, so they show them the area
reports the owner.
The Baie-Comeau Tourism campaign extends from skiing to snowshoeing, ice climbing and ice fishing. The cultural side is not left behind, for example with the Cinoche film festival and the Christmas markets. According to Jessika Régimbald, there is the potential to create future jobs.
Even for organizations whose activities are already well established in winter, the development of this niche in the region can help attract new fans.
This is the case of the president of the Amédée River trails, Jacques Bérubé, who is always looking to expand his pool of cross-country ski enthusiasts. I am proud of my region, but I must not be the only one to be proud of my region, no, there must be others!
Open in full screen mode
Jacques Bérubé is the president of the Amédée River trails.
Photo : - / Nazdar Roy
The first weeks of the season, however, were punctuated by rain and a mild spell, to the great dismay of outdoor lovers, who had to wait before being able to enjoy the snow.
Open in full screen mode
The Amédée River trail club is newly equipped with a snow groomer. “It allows us to ensure that we can ski with little snow,” emphasizes Jacques Bérubé. (Archive photo)
Photo: Club des Sentiers de la rivière Amédée
Although the vagaries of the weather cannot be avoided, Jessika Régimbald considers that Baie-Comeau is doing well on a provincial scale and remains a sector with good snow cover.
The tourism development officer therefore remains hopeful that spring break will be an opportunity for many to discover the city’s attractions, such as the great outdoors in nature.
With information from Nazdar Roy
