In this new year, the French Women's Ready-to-Wear Federation is determined to continue its battle against the Chinese giant.
Very engaged in the fight against the expansion of Shein, the French Federation of women's ready-to-wear multiply the actions to alert public opinion about the actions of the Chinese giant, deemed dangerous for employees, the environment and the proper functioning of the industry.
In this tense atmosphere and despite the animosity she is the target of, Shein wants to make a place for herself and even tries to get closer to the players who matter. In this new year, the executive president of the ultra fashion platform, Donald Tang, sent a greeting card to the general delegate of the French Ready-to-Wear Federation. An initiative aimed (perhaps) at establishing a first connection?
It was on his Linkedin account that François-Marie Grau shared his response, with supporting photo.
“You were careful to send me your best wishes for the new year, and I sincerely thank you,” he began before returning to the demands of the Federation for this year 2025: “For For my part, I express the following wishes for 2025:
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That Shein deeply reviews its economic model based on a delirious number of new references (several thousand per day) and very low prices;
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That Shein renounces permanent discounts and scrupulously respects the commercial regulations in force;
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That Shein is committed to guaranteeing dignified working conditions for its employees and those of its suppliers;
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That Shein declares all of its sales to customs and tax administrations and commits to the greatest transparency in this matter;
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That Shein no longer encourages overconsumption without worrying about the final fate of the items sold;
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That Shein respects the intellectual property rights of designs and models.”
A publication which has of course received the approval and “likes” of many players in the sector.
