New increase in the price of cigarettes in Morocco, mainly affecting entry-level, so-called “value” brands. Some packages see their price increase by 0.5 to 2 dirhams, while premium brands are mostly spared.
This pricing policy is part of the reform of the Internal Consumption Tax (TIC) on cigarettes, aiming to reduce the price gap between value and premium cigarettes and to “depolarize” the market, reports Le360.
The Moroccan Tobacco Company (SMT) increased the price of the Gauloises and Marquise brands by 1 dirham. Philip Morris International (PMI) increased the price of L&M and Chesterfield by 2 dirhams. Japan Tobacco International (JTI) increased the price of Monte Carlo by 2 dirhams and that of LD by 1 dirham.
Read: Morocco: soon a tax of 50 dirhams on disposable cigarettes
Prices for premium brands Marlboro (PMI) and Winston (JTI) remain unchanged. Only the price of Camel (JTI) recorded an increase of 50 cents.
This increase was expected, given the increase in tobacco taxes. The 2022 finance law scheduled an ICT reform, establishing a progressive taxation plan for the period 2022-2026.
This revision aims to “preserve the interests of the Treasury (by ensuring additional revenue) and to reduce the substantial price gap between low-cost cigarettes and premium brands. »
Morocco
