Whether you are in mainland France or overseas, discover the key dates to take advantage of the sales.
The 2025 winter sales in mainland France will begin on January 8 and end on February 4, for a period of four weeks. However, certain regions and departments apply specific dates.
Why are the winter sales so anticipated?
Winter sales are one of the most anticipated times of the year for consumers. During this period, buyers can benefit from significant discounts, which can reach -50%, or even -70%. This is an opportunity to acquire products at prices much lower than those usually charged, especially on expensive items such as designer clothing, electronic devices and home equipment.
After holiday spending, consumers generally seek to optimize their budget by targeting useful or anticipated purchases. Sales meet this need.
The success of the sales can also be explained by the development of e-commerce. Indeed, these sales are now accessible to everyone. Buying online allows you to get additional benefits, such as free delivery.
Winter sales in mainland France
In 2025, the sales will begin on Wednesday January 8 at 8 a.m. and end on Tuesday February 4.
It is important to remember that this period is strictly regulated by law. During sales, merchants can sell off their stocks by offering significant discounts, often on seasonal items. They have the right to sell at a loss, which is prohibited the rest of the year.
Sales are not just an opportunity for consumers to get good deals. It is also a strategic period for retailers, who are looking to boost sales after the end-of-year holidays while preparing for the arrival of new collections.
Regional specificities of sales
Certain regions and territories benefit from specific exemptions concerning sales, whether due to climatic or logistical conditions.
In Lorraine (Meurthe-et-Moselle, Meuse, Moselle, Vosges), the sales start one week before the national date, i.e. January 2, 2025. This exemption takes into account the proximity to border countries where the sales start earlier, in order to avoid consumer flight abroad.
Winter sales in overseas territories
As in Lorraine, sales dates are adapted in overseas territories to meet local needs and adjust to the logistical and seasonal constraints specific to each region.
Each territory has its own calendar for the 2025 winter sales:
- Guadeloupe: from January 4 to January 31, 2025;
- Saint Pierre and Miquelon: from January 22 to February 18, 2025;
- Saint-Barthélemy and Saint-Martin: from May 3 to May 30, 2025;
- Reunion: from September 6 to October 3, 2025.
These differences in dates can be explained by reversed seasons and longer supply times for imported products.
Tips for taking advantage of sales in France and Overseas
Sales are an ideal time to make useful purchases and save on the desired products. Whether you are in mainland France or overseas, here are some tips to take full advantage of it:
1 – Plan your purchases in advance
Make a list of products you want to buy before the sales start so you don't make impulsive purchases. Set a maximum amount to respect to avoid unpleasant surprises.
2 – Spot the good deals
Before the sales, go to the store or online to note the initial prices and better evaluate the reductions. Many brands share their offers in preview. Subscribe to their newsletters to be informed of promotions.
3 – Choose the right purchasing channels
Shopping in-store sales is ideal for trying on clothes or inspecting products before purchasing them. However, beware of crowds and limited availability of sizes and models.
Online shopping is more convenient, especially overseas, with an often wider choice and exclusive promotions. If you choose this solution, check the shipping costs and return policies.
4 – Be vigilant against false promotions
Be wary of labels displaying misleading discounts or inflated reference prices. Make sure that legal guarantees always apply, even during sales periods, to be able to return products in the event of a problem.
5 – Compare offers
Use online tools to verify that the discounts offered are truly beneficial. Set up alerts to track price drops on the items you want.
By following these tips, you can make the most of the sales while avoiding the pitfalls. Start looking for items that interest you in stores or online now!
